Bee Aware™

Here at Strange of London we aim to raises awareness of the natural world around us.  Here are a few facts why we should Bee Aware™ of the plight of our living creatures and why they help our natural world around us:

Honey Bee:

The Honey Bee population is in crisis; bees are worth millions of pounds to agriculture by pollinating the plants that provide a third of the food we eat and the wonderful flowers we put on our tables. Without bees we would not have common crops such as orchard fruits, tomatoes, flowers and honey.Many believe that the decline of the honey bee is due to climate change, intensive agricultural practices and pesticides.

WHAT CAN WE DO: A simple way to help the bee population is to plant bee friendly plants & refrain from using pesticides and weed killers in your garden. Alternatively you could look into setting up a bee hive in your garden or roof top, its amazing where you can keep bees,  think of the amazing rewards you would receive. Amazing Honey and you will be in owe with all your neighbours having the best looking flowers in your street.
Take a look at this link for more information on roof top bees and getting started: Beehaus
Or adopt a hive, Take a look at this link for more information : Adopt a bee hive 
The Stag Beetle: 
The Stag Beetle population is in crisis: famed for its enormous antler-like jaws, is considered sacred in some cultures for its supposed magical powers and it is believed if worn will protect you from being struck by lightening. Stag Beetles are important to us as they eat rotting wood, returning important minerals to the soil.

Many believe that the plight of the Stag beetle is due to the loss of their crucial habitats from the tidying-up of parks, woodlands and gardens through the removal of dead wood.

WHAT CAN WE DO:  An easy way to protect stag beetles is to leave a pile of dead wood in the corner of your garden, this will make a perfect habitat for Stag beetles.

The Butteffly

The Butterfly population is in crisis they are important to us, they are indicators, alerting us to underlying problems within our environment. They too, like the honey bee, pollinate our common crops such as orchard fruits and flowers. As butterfly numbers fall, other types of wildlife will also suffer and decline.
Many believe the main factors causing the long-term decline of many butterfly species include the loss of crucial habitats, such as flower rich grasslands. Extensive farming methods also affect the decline of these beautiful creatures.

WHAT CAN WE DO: Plant butterfly friendly plants in your garden or leave a corner of your garden untouched to attract wild grasses and flowers to grow and watch beautiful butterfly’s flutter to your garden no matter where you live.


Our unique Strange of London tags on our jewellery represent the plight of the honeybee, the butterfly and other insects. These creatures are knowingly important to nature and are an integral part of our environment with tasks such as pollinating crops. We aim to raise awareness of how these insects are currently in crisis and sadly diminishing.

Through buying Strange of London jewellery, we ask you to support this cause by passing on this valuable message.


Here is a truly inspirational video showing how you can make a difference no matter where you live:

How to attract and support pollinating insects

 Aim to have plants that are attractive to pollinating insects in flower from early spring to late autumn.

Seek plants at garden centres and nurseries having the RHS symbol pictured left.

Grow garden plants with flowers that attract pollinating insects.

  • Avoid plants with double or multi-petaled flowers. Such flowers may lack nectar and pollen, or insects may have difficulty in gaining access.
  • Never use pesticides on plants when they are in flower.
  • Where appropriate, British wild flowers can be an attractive addition to planting schemes and may help support a wider range of pollinating insects.
  • Observe the plants in your garden. If you know of plants with blooms that regularly attract insects, let the RHS know.
  • Encourage bees by keeping honeybees yourself or allowing a beekeeper to place hives in your garden. Nest boxes containing cardboard tubes or hollow plant stems, or holes drilled in blocks of wood will provide nest sites for some species of solitary bees. Such nests are available from garden centres or you can make your own (holes/tubes should be in a mixture of sizes with a diameter of 2-8mm).